ABOUT

Mid Apparel is a t-shirt brand for people who peaked emotionally in a food court. We make shirts with jokes on them. That is the entire pitch. You can stop reading here — most people do.

We are not "elevating basics." We are not "redefining streetwear." We printed a funny sentence on a shirt and put it on the internet. If you laughed, congratulations — you are the target demographic. If you didn't, that is honestly very mid of you, and we respect it.

What we actually make

Heavyweight cotton tees that say the thing you were already thinking but didn't have the range to say out loud. Worn once, screenshotted forever.

• 100% heavyweight cotton (Gildan 5000 — the one that outlives you)
• Printed in the United States, allegedly by humans
• Sizes S–2XL, because bodies are a spectrum and so is delusion
• Black or white. We had other ideas. We let them go.
• $24.99 a shirt, or any 2 for $40 — math for people who hate math

Our values (we found some)

• No hype. No drops, no countdowns, no bots. If it's in stock, buy it. If it's not, touch grass.
• No warehouse. Shirts are made when you order them, so we don't keep a back room full of regret.
• No manifesto. Except this one. Which we are aware of. Which makes it worse.

Frequently assumed questions

Is this serious? No. That's the bit.

Will people get the joke? The right ones will. The wrong ones will ask you to explain it, and now you have a story.

Is "mid" an insult? It was. We bought it. It's ours now.

That's the about page

You scrolled to the bottom of an about page for a shirt company. Genuinely, from all of us here: same.

Go ahead and walk the mall. Or don't. We're not going to chase you.